12 Apr 3 Ways to Create A SEO-Friendly Website
In today’s digital world, it is important to be in the know about all the ways you can gain more organic traffic on your website.
While terms like SEO-friendly website design, technical SEO, image optimization, and more are thrown around by everyone in the industry, they can be quite overwhelming for beginners.
In this article, we will focus on how to build an SEO-friendly website.
Ensure Your Website is Responsive and Mobile-Friendly
It’s no secret that Google’s Algorithm prioritizes mobile-friendly websites. As of 2021, 56% of traffic came from mobile devices – and the number will keep growing. In order to provide the best user experience, Google optimizes its algorithms for both desktop and mobile users.
Your website can be scanned by these Google crawlers and updated on the Google Search Console platform. There are two types of Google Crawlers, which are “Googlebot Desktop” and “Googlebot Smartphone”.
This is a must since mobile devices have their own limitations, like slower processors and networks. Thus, websites that rely on Google should create fast and responsive websites. Your website must be mobile-friendly in two main ways.
The most important aspect is ensuring your website complies with the technical standards listed by Google. To achieve this, your website should load quickly, perform optimally on mobile devices and does not have any pop ups or horizontal scrolling that are distracting for users. The second aspect is to optimize your content for mobile devices. The headings and main texts should be large enough for mobile viewing and the page layout should be well-structured to allow mobile users to view all content.
List Important Pages on the Main Menu
It is important to consider your navigational menu during website design. The website design for both desktop and mobile views are important to ensure a smooth experience for all users.
Websites that are optimized for SEO typically have great navigation, and this correlation should come as no surprise. Over the past few years, it has become increasingly clear that SEO enhances the end user’s experience. This merging of SEO and UX can be seen as a growing trend.
Hence, while creating an SEO-friendly website, your goal should be to make it as user-friendly as possible. One effective strategy to achieve this is to design your navigation menu in a manner that highlights the pages you want your potential customers to explore. As an example, a service company should include all the pages for each service. You can take a similar approach if you offer products by displaying their categories.
By doing so, Google is able to crawl and index all the important pages. This ensures that Google recognizes internal links from the navigational menu.
Write Effective Title Tags and Meta Descriptions
It is very important to use title tags and meta descriptions in your SEO efforts. Meta descriptions are HTML elements that summarize and describe the contents of your page for search engines and users. Metadata is no longer as important for SEO rankings as it used to be, but the meta description still plays an important role.
In a sense, the page title and meta description serve as your promotional banners. They play a crucial role in influencing a user’s decision to click on a website. You want to ensure the meta content for each page is relevant and captivating for your target audiences.
When we need to decide, we look at our surroundings for clues. In the same way, a user scans the websites on the Google search result page and determines which to click.. It is more likely that a user clicks on a page with relevant and unique title and meta description. Moreover, by doing so, Google and other search engines are able to capture the right websites for each queries, ensuring the right websites and information are displayed to the users.
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Build A SEO-Friendly Website Today
A SEO-friendly website is essential to increase a business’s online traffic in Malaysia. Enhancing your website’s search engine friendliness can increase site’s traffic and improve visibility in relevant search results. . Developing a successful SEO strategy takes time, so it is necessary to spend time planning it.
If you don’t have dedicated time for a proper SEO strategy, Benova is here to help. Our website design templates are specially built for SEO and easy navigation. We have helped businesses build websites that drive valuable leads and sales.
For more info, visit our website design page today.