The e-commerce platform has been predicted as the future for some time now, but its importance has become increasingly evident in recent years. The COVID-19 pandemic has created an environment of uncertainty, social distancing, and caution in the outside world. As a result, e-commerce has experienced a significant boost, with growth accelerating several years ahead of what would have been expected without the pandemic.

The increasing number of Malaysians turning to online shopping has highlighted the advantages of e-commerce websites for both businesses and consumers. With the ongoing digitalization of modern life, eCommerce websites have become an essential part of global retail. Given the rapid expansion of internet usage and the growing preference for online transactions,, it’s no surprise that e-Commerce platforms are thriving across the globe.

In this article , we will share with you the  6 benefits of having an e-commerce website in Malaysia. 

1. Businesses Can Become Global with E-commerce

Physical retail is confined to a specific geographical region and targets a specific audience. Depending on your location, you can serve a wide range of customers. You can’t avoid these geographical restrictions and go internationally unless you move your office-based business to the Internet.

Basically, e-commerce platforms transform your business:

It no longer matters where you are; the entire world can be your marketplace. Your target audience can be reached and engaged on a much broader scale if you operate on a global scale. You can grow your customer base, run the business from anywhere in the world, grow your brand, and see profits much sooner than your competitors.

2. E-commerce Websites Have No Time Limits

Your e-commerce website will be available at any time, unlike brick-and-mortar stores with set business hours. You can have the sales system running 24 hours a day, 7 days a week. With e-commerce, your sales and profits can be maximized since you are no longer limited to the store’s hours of operation.

Customer service will be made more efficient with the use of chatbots, too – without having to pay for staff to be there 24/7. It will always be appreciated by the average customer that you are available all the time.

Photo: SMAC Techlabs

3. Maximize Your Business With Search Engine Traffic

Getting more walk-in shoppers would require brick-and-mortar retailers to boost their physical and virtual marketing efforts and locate their stores in high-traffic areas.

In contrast, e-commerce sites can tap into massive search engine traffic potential. A good SEO strategy will ensure that your online store appears at the top of Google searches. That is why you should make sure your product content is optimized, unique, and up to date, including product descriptions.

In addition to boosting sales, an e-commerce website helps you reach new customers through search engine visibility, create an additional source of traffic, and improve your search engine rankings.

4. Simplify Your Sealing & Inventory Management 

Now you can easily scale your business and manage inventory with an e-commerce website.

You only require a minimum of one person and one website to start an e-commerce store, then  you can expand from there. When your sales increase, you can diversify your product offering and scale up your business with minimal operating costs, resulting in increased profits.

You can also manage your inventory more efficiently with an e-commerce website and adjust your offering as your business grows. Smart warehousing tracks your inventory levels in real-time and know exactly when to restock. This can save you time and money by reducing the need for manual inventory checks and preventing stockouts.

Essentially, you can grow your e-commerce business as you increase sales.

Photo: Lexer

5. Easy Access to Customer Data 

Due to its versatile function, many people are more comfortable providing their email addresses, phone numbers, and other personal information on an e-commerce website than they are in a physical store.

You can gain insight into customer data by selling online through an e-commerce website.By utilizing cookies, signup forms and customer surveys,  you can learn more about your customers and understand their financial background, preferences and shopping behaviour.

With this data, you can reach out to your customers, improve their shopping experience, retarget them with shoppable ads, and offer personalized product recommendations.

6. Monitor Your Online Store Analytics

As a final point, you should look into the analytics and insightful metrics that can help you improve your business’ strategy. When you have an eCommerce website, you gain valuable insight into customer behavior and actions, allowing you to make better business decisions.

With Google Analytics, you can keep track of your website’s performance, view your average order value and cart abandonment rates, see your best-selling products,Beside that, you can learn about your customers’ buying habits, see your traffic source for revenue , and much more. These factors add up, giving you a clearer idea of your online store’s performance.

By analyzing these quantifiable bits of data, you can uncover actionable insights that can help you make better business decisions.

Conclusion

In the years to come, the e-commerce platform will continue to boom. Insider Intelligence estimates that e-commerce sales will reach USD5 trillion by 2022 and USD6 trillion by 2024 globally. As the COVID-19 pandemic showed, a physical store cannot withstand the uncertainties that may come. 

As  one of Malaysia’s leading website design companies, Benova offers various award-winning website design templates. Our team has integrated all the required tools for an ecommerce business, you can now build your dream business website easily. If you have further enquiries about an ecommerce website design in Kuala Lumpur, Penang, or any part of Malaysia, please do not hesitate to contact us. Please do not hesitate to contact us.