Are you looking to improve your website’s search engine rankings and drive more traffic to your site? 

One of the most effective ways to do so is by creating linkable content that other websites will want to link back to. 

In this blog post, we’ll explore 7 types of linkable content that can help boost your backlinks and improve your SEO.

Original Data Research 

Conducting original research and publishing your findings is a great way to provide valuable insights to your audience and attract backlinks from other websites.

Original data research provides a unique and valuable resource for other websites and bloggers to link to. When you conduct original data research, you are producing information and insights that are not available anywhere else. This makes your research a valuable resource that other websites and bloggers may want to link to and reference in their own content.

When you publish original research such as statistics or trends, it shows your credibility by demonstrating that you have a deep understanding of your industry and are committed to producing high-quality content. This can increase your credibility in the eyes of other websites and bloggers, making them more likely to link back to your research.

Besides, original data research can be highly shareable on social media and other platforms, which can increase its reach and visibility. As more people share and engage with your research, it can attract more backlinks from other websites and bloggers who want to reference your research in their own content.

For instance, this original piece of research from Wyzowl on video marketing statistics

 

gets more than 47k backlinks and 7k referring domains…

Another great example is Venngage, which gets 7880 backlinks and 2682 referring domains only from this article about visual content marketing statistics.

So how can you create original research to increase your backlinks? Here are some steps to follow:

Identify a topic

Think about your industry and the interests of your target audience, and identify a topic that would be of interest to them. For example, if you run a marketing blog, you might research the effectiveness of different social media advertising strategies.

Determine your research methodology

Decide how you will gather data for your research project. You can use surveys, interviews, online tools, or public datasets to collect data. Make sure to choose a methodology that will produce reliable and accurate data. You can choose to ask a professional team to do it if you’re unsure of the process.

Collect and analyze your data

Once you have gathered your data, you should analyze it to identify patterns and trends. Use statistical analysis tools or data visualization tools to help you identify insights and trends in your data.

Create a report or infographic

Once you have analyzed your data, you should create a report or infographic that summarizes your findings. Make sure your report is visually appealing, easy to read, and includes clear takeaways and conclusions.

Promote your research project

Once your report or infographic is complete, you should promote it to your target audience. Reach out to relevant blogs, websites, and social media accounts and ask them to review or feature your research project. You can also promote your project through paid ads and social media campaigns.

Monitor your results

Keep track of your research project’s performance and analyze its impact on your website’s traffic and backlinks. Use this data to refine your promotional strategy and improve your research project over time.

Resource Hubs

Resource hubs typically include a range of content types, including blog posts, ebooks, webinars, templates, and tools, that cover a wide range of topics related to their industry.

The biggest reason it gets so many backlinks is due to its comprehensiveness. Resource hubs are comprehensive collections of content that cover a wide range of topics related to their industry. This makes them a valuable resource for other websites and bloggers who are looking for high-quality content to share with their own audience.

Besides, resource hubs are typically highly relevant to their industry, which can increase their chances of attracting backlinks from other authoritative websites and blogs in the same industry.

Another reason resource hubs work is that they are often structured in a way that makes them easy to link to. For example, they may include clear headlines, descriptions, and URLs for each resource, making it easy for other websites and bloggers to reference and link to specific resources within the hub.

Here’s an example from Zapier. Notice that its resource hub of remote work consists of a substantial amount of its ultimate guide.

And this resource hub alone helps Zapier obtain more than 6K backlinks. 

While a great resource hub can bring tons of backlinks, one of the disadvantages is it requires a lot of effort and resources. Nevertheless, you can follow the guides below to build a resource hub for your website.

Identify your niche

Determine the specific industry or niche that your website caters to. This will help you identify the type of resources that your target audience is looking for.

Gather resources

Start by gathering a list of high-quality resources that are relevant to your niche. You can include articles, videos, infographics, podcasts, and other types of content.

Organize your resources

Create categories and subcategories for your resources, so that they are easy to find and navigate as it will help your audience find the information they need quickly and easily.

Optimize for search engines

Use relevant keywords in your resource hub’s titles, descriptions, and URLs to help improve your search engine rankings. This will help your resource hub appear higher in search results, making it easier for people to find and link to.

Promote your resource hub

Reach out to other websites and bloggers in your industry and ask them to feature your resource hub on their websites. Share your resource hub on social media and other marketing channels to increase its visibility and attract more visitors.

Update your resource hub regularly

Keep your resource hub up to date by adding new resources and removing outdated or irrelevant ones. This will keep your audience engaged and coming back for more.

Case Studies

There are at least four reasons why case studies are great linkable assets:

Provide social proof

Case studies provide social proof that your product or service works. When you showcase a successful case study, it demonstrates to potential customers that your product or service is effective and trustworthy. As a result, other websites and bloggers may link back to your case study as a way to provide evidence to their own audience.

Showcase expertise

When you conduct a case study, you often become an expert on the subject matter. By showcasing your expertise in your industry, you can establish yourself as a thought leader and attract backlinks from other websites looking for authoritative sources.

Data-driven results 

Case studies often contain data-driven results that can be valuable to other websites and bloggers. When you share metrics and data that demonstrate the effectiveness of your product or service, it can attract backlinks from websites and bloggers looking to cite authoritative sources in their own content.

Unique Insights

Case studies often provide unique insights into how a particular product or service can be used to solve a specific problem. These unique insights can make your case study valuable to other websites and bloggers who are looking for fresh perspectives and ideas to share with their own audience.

Here’s an excellent example from Backlinko. This case study that shows how a technique called “Skyscraper Technique” helps Backlinko to get 110% more traffic within 14 days. Since the content is full of insights and step-by-step guide, it generates 9K+ backlinks.

Read this amazing guide on how to write a successful case studies step-by-step.

Super In-depth Guide

Super in-depth content is great to get a lot of backlinks because it provides a wealth of valuable information on a particular topic, making it a valuable resource for other websites and bloggers to reference and link back to. 

In-depth content often provides more detail and insight than shorter, surface-level content, which makes it more valuable to readers and more likely to be shared and linked to.

When other websites link to your in-depth content, it signals to search engines that your content is authoritative and relevant, which can help boost your website’s search engine rankings. 

Additionally, when your in-depth content is linked to by high-quality, authoritative websites, it can signal to search engines that your website is a trustworthy and credible source of information.

Creating super in-depth content does require a lot of time and effort, but the rewards in terms of backlinks, traffic, and improved search engine rankings can make it well worth the investment.

One example of an in-depth guide is from Bloomscape. Notice that the content is not that long, but it still gets more than 500 backlinks from this guide alone.

Follow these steps to create an in-depth guide:

Choose your topic 

Select a topic that is of interest to your target audience and relevant to your niche. Your ultimate guide should be comprehensive and provide detailed information on the topic.

Conduct research 

Gather as much information as possible on the topic by reading books, articles, and other resources. Check out what your top competitors have covered and Use this information to create an outline for your ultimate guide.

Write your guide 

Use your outline to write your ultimate guide. Your guide should be well-organized, easy to read, and provide a thorough overview of the topic. Use subheadings, bullet points, and other formatting techniques to make your guide easy to scan.

Add visuals

Use images, videos, infographics, and other visual elements to make your guide more engaging and easier to understand. Visuals can also help break up long blocks of text and make your guide more visually appealing.

Optimize for search engines

Use relevant keywords in your guide’s title, headings, and throughout the text to improve your search engine rankings. This will help your ultimate guide appear higher in search results, making it easier for people to find and link to.

Promote your guide 

Reach out to other websites, bloggers, and influencers in your niche and ask them to feature your ultimate guide on their websites. Share your guide on social media and other marketing channels to increase its visibility and attract more visitors.

Update your guide

Keep your ultimate guide up to date by adding new information and resources as they become available. 

Thought-leadership Content

Thought-leadership content is a type of content that aims to establish a person or a brand as a leader and authority in their industry or niche. It is typically created by sharing original ideas, insights, and perspectives on a topic or issue, and is often targeted towards a specific audience or group of people.

Thought-leadership content can take many different forms, including blog posts, articles, whitepapers, webinars, podcasts, videos, and more. The key is to provide unique, valuable, and thought-provoking insights and perspectives on a topic, and to position oneself or one’s brand as an expert in the field.

It is often used as a marketing tool to attract potential customers or clients, build brand awareness, and establish credibility and trust. By creating content that provides real value to your audience and positions you as an authority in your field, you can attract more traffic to your website, build your reputation and influence, and ultimately grow your business.

For example, Jan-Erik Asplund wrote this thought-leadership content on Animalz’s blog and it gains 600+ backlinks.

To be honest, it’s not easy to write a good thought-leadership content but here’s a guide to help you to start with it.

Choose a topic 

Select a topic that is relevant to your niche and that you are knowledgeable about. Your thought-leadership content should provide unique insights and perspectives on the topic.

Conduct research

Gather as much information as possible on the topic by reading books, articles, and other resources. Use this information to support your ideas and provide evidence for your arguments.

Share your opinions

Your thought-leadership content should express your opinions and ideas on the topic. Be bold and share your unique perspective, even if it goes against conventional wisdom.

Use data and examples

Use data and real-world examples to support your arguments and provide credibility to your ideas.

Create multimedia content

Thought-leadership content can come in many forms, including blog posts, videos, podcasts, and more. Choose a format that works best for your audience and the topic you are covering.

Promote your content

Reach out to other websites, bloggers, and influencers in your niche and ask them to feature your thought-leadership content on their websites. Share your content on social media and other marketing channels to increase its visibility and attract more visitors.

Engage with your audience

Respond to comments and questions from your audience and engage in discussions on social media and other platforms. This can help build your reputation as a thought leader and attract more backlinks over time.

Free Tools

When you offer a valuable free tool, other websites and bloggers may link to it as a way to provide their audience with a valuable resource. This can help you attract backlinks from other websites and bloggers in your industry, which can improve your search engine rankings and increase your visibility.

For instance, you can develop mortgage calculators, website speed testers, or social media scheduling tools as people love to use free tool (who don’t love it?)

Free tools can also increase engagement on your website by providing your audience with an interactive and valuable experience. This can help you attract and retain more visitors, which can lead to more traffic and backlinks over time.

The best example I can think of is the SEO tool, Ubersuggest from Neil Patel. This tool generates more than 100K backlinks. In fact, Neil gets more backlinks from Ubersuggest compared to his digital marketing blog.

Here’s how you can create a free tool as a linkable asset for your website:

Identify a problem or need in your target audience

Think about the challenges your target audience faces, and identify a problem or need that your free tool could address. For example, if you have a website that sells kitchen products, you might create a free tool that helps people calculate recipe conversions or nutritional information.

Determine the scope and features of your free tool

Decide what features your free tool should have and what kind of data it will require. Consider what data sources you will need and whether you will need to hire a developer to help you create the tool.

Design and develop your free tool

Once you have a clear idea of what you want your free tool to do, you can start designing and developing it. If you have design skills, you can create the tool yourself, or you can hire a designer to help you. If you don’t have coding skills, you can use a no-code platform like Bubble or Webflow to build your tool.

Test and refine your free tool

Once you have a working version of your tool, you should test it thoroughly to make sure it works as expected. Get feedback from your target audience and use it to refine your tool and improve its functionality.

Launch and promote your free tool

Once your tool is ready, you should launch it on your website and start promoting it to your target audience. Reach out to relevant blogs, websites, and social media accounts and ask them to review or feature your tool. You can also promote your tool through paid ads and social media campaigns.

Monitor your results

Keep track of your tool’s performance and analyze its impact on your website’s traffic and backlinks. Use this data to refine your promotional strategy and improve your tool over time.

Interactive Content

Interactive content, such as quizzes, surveys, and assessments, can get tons of backlinks because they provide an engaging and shareable experience for users. 

When people interact with interactive content, they are more likely to share it with others, which can increase their reach and visibility and attract more backlinks to your website.

One great example of interactive content is the “You Draw It” series from New York Post. This series of interactive graphics allow readers to compare their perception of a situation to the reality of the data. The graphics are engaging and informative, making them a popular choice for sharing on social media.

And it generates a pretty good amount of backlinks!

To create interactive content that attracts backlinks, follow these steps:

Choose the right type of interactive content

There are many types of interactive content to choose from, including quizzes, surveys, assessments, polls, calculators, and interactive maps. Choose the type of interactive content that best fits your audience and your goals.

Create engaging and shareable content

Your interactive content should be visually appealing, easy to use, and provide real value to your audience. Make sure your questions are interesting and relevant, and your results are informative and actionable.

Promote your interactive content

Once you’ve created your interactive content, you need to promote it to attract backlinks. Share it on social media, email, and other marketing channels, and reach out to other websites and bloggers in your industry to ask if they would be interested in sharing it with their audience.

Track your results

Use analytics tools to track the performance of your interactive content, including the number of views, shares, and backlinks it attracts. Use this data to refine your strategy and improve the effectiveness of your interactive content.

Conclusion

So these are the 7 types of linkable content ideas that can help you attract more backlinks to your website and improve your search engine rankings. 

Anyway, if you’re looking for an easy way to create high-quality content and build your website, be sure to check out our website builder. 

With our user-friendly platform and customizable templates, you can create a professional-looking website in no time. So why wait? Give it a try and see how easy it is to create content that attracts backlinks and grows your online presence.